Toyota

Toyota’s Arene, debuting in the 2026 RAV4, launches a new era of advanced software

Chief Branding Officer Simon Humphries introduces the redesigned RAV4 at its global debut in Tokyo on May 21, 2025, highlighting the Japanese carmaker's first deployment of its Arene automotive operating software system.
Chief Branding Officer Simon Humphries introduces the redesigned RAV4 at its global debut in Tokyo on May 21, highlighting the Japanese carmaker's first deployment of its Arene automotive operating software system. (HANS GREIMEL/AUTOMOTIVE NEWS)
HG
By:
Hans Greimel
May 21, 2025 10:45 AM

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